This is about the most ironic thing I've ever seen

Kinja'd!!! "E90M3" (e90m3)
02/18/2020 at 13:08 • Filed to: unnecessary irony with E90M3

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That’s right, it’s an ad for sustainability , from, wait for it, Saudi Aramco. Almost as ironic as this email I got about a frac job.

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DISCUSSION (15)


Kinja'd!!! Sovande > E90M3
02/18/2020 at 13:18

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Nobody said they need to mean it. They just have to have a department dedicated to trying to make it so and another department dedicated to pushing the narrative and they can go blithely forth, lining their pockets .


Kinja'd!!! cream wobbly > E90M3
02/18/2020 at 13:27

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Meh... “sustainability” in corporatese doesn’t mean environmental sustainability. It means corporate sustainability.

But yeah. Much like when an actor-cum- politician talks about “truth”, it’s usually anything but.


Kinja'd!!! For Sweden > E90M3
02/18/2020 at 13:32

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We are sustainable and fracking is not please stop fracking and please buy our oil again pleaaaaassseeeee


Kinja'd!!! BoxerFanatic, troublesome iconoclast. > E90M3
02/18/2020 at 13:35

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Crude oil with the lowest carbon intensity?

Doesn’t that make it pretty much the WORST Crude Oil?

Oil is a hydrocarbon.... right there in the name... CARBON.

It is the hydrocarbon bonds that hold all the chemical energy.

This is basically them saying, we’re the most environomental, because our oil is the WEAKEST, and we do the least amount possible to get it.


Kinja'd!!! Demon-Xanth knows how to operate a street. > E90M3
02/18/2020 at 13:42

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I'm very proud to welcome our guests from the nation's energy suppliers. First, head of the Society of Petroleum lndustry Leaders - better known as SPIL - Now, chairman of the Society for More Coal Energy, or SMoCE, And president of the Key Atomic Benefits Office Of Mankind - KABOOM,


Kinja'd!!! gin-san - shitpost specialist > E90M3
02/18/2020 at 13:47

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Pretty much par for the course for any corporation - just gotta look like you’re making efforts to be green, even if the company’s success is contrary to that principle.


Kinja'd!!! farscythe - makin da cawfee! > E90M3
02/18/2020 at 13:52

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over here you have the option to pay a couple cents extra per liter of fuel to make it carbon neutral....

first time i heard that on the radio im pretty sure my REALLY MOTHERFUCKERS! woke the neighbours

fuck me...making a profit on fixing their own mess

.....kinda wish i’d thought of it...


Kinja'd!!! DipodomysDeserti > BoxerFanatic, troublesome iconoclast.
02/18/2020 at 14:06

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By carbon intensity, they mean emission intensity. Lower intensity means less pollutants emitted per joule of energy produced.


Kinja'd!!! BoxerFanatic, troublesome iconoclast. > DipodomysDeserti
02/18/2020 at 14:51

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At any given combustion efficiency being considered constant for comparison, less carbon out of the fuel, means there was necessarily less carbon in the fuel.

That also means fewer carbon molecular bonds, and less energy output per unit of fuel used... which means less temperature in the combustion chamber, which creates lower pressure.

That lower pressure gets converted at a given conversion rate to less kinetic energy (or electrical energy if driving a generator, etc.) which is worse fuel efficiency due to the fuel’s chemistry.

That means MORE weak fuel needs to be burned for the same energy output demand.

Welcome to Science 101.


Kinja'd!!! ttyymmnn > E90M3
02/18/2020 at 15:34

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It’s happening in the aviation industry too, in light of all the flight shaming going on.

https://www.reuters.com/article/us-ryanair-environment/budget-carrier-ryanair-ordered-to-drop-low-emissions-ad-claims-idUSKBN1ZZ027


Kinja'd!!! ttyymmnn > BoxerFanatic, troublesome iconoclast.
02/18/2020 at 15:35

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ICYMI:  https://www.reuters.com/article/us-ryanair-environment/budget-carrier-ryanair-ordered-to-drop-low-emissions-ad-claims-idUSKBN1ZZ027


Kinja'd!!! DipodomysDeserti > BoxerFanatic, troublesome iconoclast.
02/18/2020 at 16:08

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No need to get sarcastic.

Suffice it to say that developing efficient fuels requires knowledge well beyond high school level stoichiometry (depending on where you went to high school) . Fuel development is not my expertise, but I have studied the emission intensity of different fuels at a graduate level. I know chain length, saturation level, moiety and presence or lack of certain functional groups all play a role in how much energy a fuel produces per amount of C02 released.

To really simplify it, say you burn one mole of ethane and one mole of ethene. They both contain two carbons, so if they combust completely they will each produce 2 moles of CO2. However, because ethane is unsaturated, it contains two more hydrogens which can reduce oxygen. Therefore, the combustion of ethane produces more heat for the same amount of CO2 produced and the same amount of fuel used. Gets a little more complicated when dealing with a whole range of hydrocarbon compounds, but that’s the gist of it.

I’ve currently begun studying this type of stuff in regards to biofuel produ ction from algae. You can get them to grow all sorts of different lipids based on what you feed them. However, you have to find a balance between what will produce the most product, what will produce the least emissions and what will actually work as a viable fuel source. It’s pretty mind blowing.


Kinja'd!!! Tapas > E90M3
02/18/2020 at 17:00

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H AHAHAHAHA!!

I can't see how no one found this to be funny when they printed it.


Kinja'd!!! ttyymmnn > For Sweden
02/18/2020 at 17:55

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No, that’s okay. We’re good. 


Kinja'd!!! BoxerFanatic, troublesome iconoclast. > DipodomysDeserti
02/18/2020 at 20:15

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I stand corrected, and defer to your expertise on the matter.

And I do mean that sincerely , not sarcastically.